Origin Story

In a world filled with fast-paced living and digitalization, we discovered a simple yet profound truth: no matter how old we are, everyone carries within them an inner child who yearns to play and needs companionship. Let's Play was born from this belief-plush toys are not just for children; they are bridges that connect us to the softer parts of ourselves.

Brand Mission

"Redefining the meaning of plush toys, making every embrace filled with healing power"We believe that in this fast-paced modern life, everyone needs a companion that can unconditionally provide warmth and security. Let's Play is committed to creating not just toys, but plush companions that serve as emotional support and psychological comfort.